Acronis has appointed Alan Laing as Vice President Europe, Middle East and Africa (EMEA). Laing brings over twenty years’ experience of building teams and driving growth within European business units of enterprise focused global organisations including Avaya and Oracle.
Laing will be responsible for developing the Company’s European sales and channel strategy, leading the EMEA management team and driving overall growth in the region. Based out of the Company’s UK office in London, Laing will be responsible for driving business across Europe, the Middle East, Africa and Russia.
Laing joins Acronis from Avaya, a global leader in business collaboration systems, software and services, where he served as Area Vice President of Western Europe.
Prior to Avaya, Laing was Vice President and General Manager EMEA at Portal Software, a supplier of billing and customer management solutions for the telecommunications industry. Before Portal Software, Laing was CEO at Mediasurface plc. From 1994 to 2000 Laing assumed several senior management roles at Oracle, most recently as Vice President of Operations EMEA.
Laurent Dedenis, President and General Manager, Sales & Marketing at Acronis, said: “Acronis has great opportunities ahead. The current traction we have gained with our optimised next generation backup and recovery solutions in the virtualisation market is just the beginning. Alan brings a depth of experience to the established team in EMEA that will take Acronis to the next phase of growth. As Acronis matures, Alan’s enterprise leadership experience will provide focus and emphasis to Acronis operations in EMEA.”
“Acronis is a company with a great opportunity matched only by its huge ambition for success. I’m looking forward to taking the EMEA business forward, to supporting more than 12,000 Acronis channel partners across the region, and meeting the needs of our customers across Europe and beyond with innovative market leading solutions,” said Laing.
Laing graduated from Edinburgh University, and before beginning his business leadership career in enterprise software, Mr. Laing practiced as a lawyer in Europe and Asia.