Translate this page:
Search this website:

BC/DRCloud StorageComplianceData CentresDeduplicationDisk/RAID/Tape/SSDsEthernet StorageSAN/NASTiered StorageVirtualizationSNIA & SNIA EuropeDCIM
White Papers
Web Exclusives
Media Pack


Virtualization - Cloud Computing - Trends 2011

VMgoes2010 brings you access to educational opportunities and knowledge experts that can transform the way you work.  Covering major business centers across Germany and Austria VMgoes2010 is designed for key business and technology management who want to learn more about virtualization and cloud strategy from experts and other users.


Date: 1 Oct 2010

Virtualization is a proven technology that is rapidly transforming the IT landscape and fundamentally changing the way businesses utilize their computing resources.  VMgoes2010 gives delegates direct access to high-quality educational content and the leading suppliers in the virtualization and cloud computing arena, allowing them to evaluate first-hand how these trends might affect their organization’s future computing needs.   

The events will cover virtualization solutions from the desktop to the datacenter including sessions on cloud computing.  The events will be applicable to organizations from medium sized businesses to large enterprises together with public sector bodies. 

Exclusive platinum sponsor VMware will be joined by Dell, Diskeeper, EMC, F5 Networks, Fusion I/O, Intel, NetApp, Quantum, Trend Micro, Symantec, Veeam, X-Tech and others  giving delegates the opportunity to talk with subject matter experts from a wide variety of suppliers in the virtualization world.  

Keynote speakers will be featured from VMware and leading users of virtualized IT solutions plus there will be a variety of breakout sessions led by the sponsoring vendors, some of who will join VMware in an open forum at the close of the day.

Delegates attending VMgoes2010 will gain a better understanding of how they can best maximize their IT investments and of course get to network with their peers.  VMgoes2010 is sure to attract large numbers of visitors so register today with promo code: V23M10 at to ensure your place.

Five Good Reasons to Attend VMgoes2010

  1. Get a grip on cloud computing - Cloud computing isn’t as nebulous as you think. Learn what it’s all about, including how to use virtualization and cloud computing to reduce IT complexity and enable IT as a Service.
  2. Arm yourself with knowledge - choose from VMware and sponsor breakout sessions led by subject-matter experts. 
  3. Stay in the know - hear all about the latest announcements from VMware.   Dive deep into VMware vSphere - Go way below the surface with Sessions dedicated to vSphere 4.1, which includes more than 150 new features for greater efficiency, control and choice.
  4. Network, network, network - network with your peers from across central Europe and share experiences with virtualization and cloud computing.
  5. Pick the brain of an expert - subject-matter experts from VMware and the other sponsors will be presenting sessions and leading group discussions. What’s more, you can meet with them one-on-one to cover topics that relate specifically to your organization.

Some Agenda Highlights

  • The set up of the worldwide Cloud at Siemens IT Solutions and Services
  • Vmware Keynote: The way to the Cloud
  • The evolution of the datacenter
  • New models of application development and the flexibility of market introduction
  • The user is the king – how new user requirements can be realised
  • IT as a Service and how this can be transformed efficiently
  • Panel Discussion & Open Forum Topic: Cloud computing is today’s reality?

A core aspect of the VMgoes2010 will be around virtualization and cloud computing, so to give you a flavour of this content we are please to publish an extract from a new white paper by  Martin Niemer, Senior Product Marketing Manager Server, VMware EMEA entitled. ‘Cloud Computing: the evolution of virtualization’.

“The cloud is the new hardware.” This was recently stressed once again by our CEO Paul Maritz. What does he mean by that? Whether private, public or hybrid - cloud computing, the decoupling of applications from the local infrastructure, has undergone very rapid differentiation and is now, and certainly for the future, here to stay.

First of all, a basic principle must be distinguished: The original idea of procuring computing power, memory and applications from outside vendors falls under the concept of the external or public cloud. By contrast, a person obtaining applications from his own company’s infrastructure in server-based computing is the user of an internal or private cloud. As hardly any company in the next few years is likely to switch to a pure public cloud model in which all applications are obtained from external service providers, but of course a number of IT services will be procured from outside, the hybrid cloud - the combination of an internal cloud with various public clouds - will be the dominant cloud computing model in the medium term. In this model, there are applications that are linked to existing local and dedicated infrastructure, for example in the form of R/3 servers, in addition to elements of public clouds.

With the right technical basis, it is possible to have applications running separately from each other and thus transport graded security standards, compliance regulations and corporate policies into the cloud as well. The two basic conditions for cloud computing - in whatever form - are clustering and virtualisation. So first interconnected resources of multiple physical computers must appear as a system and secondly a system must be seen as several systems, which are given subsidiary resources as and when needed. Virtualisation as a foundation for dynamic resource optimisation is moreover not only the purely technical basis for cloud computing: it is of explicit psychological and empirical-sociological importance, because familiarity with virtualisation and the newly gained freedom as a result is a prerequisite for any approach to cloud computing.

Here is just one example of this logical chain: In virtual environments, computing power, memory and I/O width are not determined at will, but according to service level agreements. But provides the same SLAs also govern cloud services. The second step would not have been possible without the first.

Cumulus, fog, rain or pink clouds - the basic ingredients are what matters

In the hybrid cloud, which in addition to its own systems is also given IT resources and services as necessary, users decide how and when to access the resource pools of their infrastructure. But to open their own private cloud to external users or to make it compatible, it is necessary to have interfaces that are understood by both sides. The key must fit both locks.

Compatibility or the lack of comprehensive, technical standards has been and still is a major problem in some areas. The intrinsically simple model of the hybrid cloud thus becomes complex. This is because the solutions from the service provider must, of course, fit the IT system of the potential client. If he want to change a cloud provider once selected, it could be complicated or expensive, if new keys to be forged. Other points of discussion in this context include questions of safety and compliance in the provision of business applications. To meet these standards and to address security and compliance requirements and corporate policies, VMware is working with a number of technology partners, standardisation bodies and cloud service providers in order to transfer existing computer centre architectures into enterprise clouds on the basis of the virtualisation platform vSphere 4. Through this vCloud initiative companies get a guarantee that their computer centre infrastructure will be compatible with the cloud provider. There are no such limitations as there are with the cloud options currently available such as “Amazon Web Services”.

A task force for uniformity

The great advantage of vCloud is the application compatibility guarantee. A layer of abstraction is introduced by using the VMs: All applications that run on a virtual machine based on vSphere 4 can thus also be operated in the cloud. By using the vCloud programming API access to additional management and infrastructure services is possible, which relate for example to starting additional instances of a virtual machine (VM) or to the regional distribution of VMs and their data. The vCloud API as an interface for the provision of virtual resources and for access to them in the cloud enables the delivery and management of virtualised workloads in internal or external clouds and also interoperability between the clouds. Already last year, VMware submitted the vCloud API of the Desktop Management Task Force (DMTF) for standardisation. This should promote a wide distribution of this interface and its official rubber stamp as a standard in cloud computing.

As part of the vCloud initiative as a technology ecosystem cloud service providers can also interact with one another to ensure compatibility for all applications in the hybrid cloud - and of course subsequent switching. This ensures provision on a common platform. Clients can be flexible in application supply, can easily handle transitions from one company to another and can choose hybrid clouds of any kind.

This means that a client can integrate on-demand a range of services from multiple service providers - e.g. a disaster recovery solution from the cloud in addition to a specific industry solution or training environments from the cloud. All of these highly specialist services can be combined by an IT department with the correct virtual basis. Through the use of technological advances, users can be sure under the vCloud initiative that applications in the cloud can be managed, transferred and operated as easily as they can be internally.

Don’t forget to register today with promo code: V23M10 for the nearest VMgoes2010 to you today at to ensure your place.


Tags: Virtualization

Related White Papers

11 Jan 2012 | White Papers

The Infoblox VMware vCenter Orchestrator Plug-in by Infoblox

The ease and speed with which enterprises can deploy virtual machines has outpaced their ability to provide IP address services to them in a timely fashion. ... Download white paper

23 Nov 2011 | White Papers

Automated Storage Tiering on Infortrend’s ESVA Solution by Infortrend

This white paper introduces automated storage tiering on Infortrend’s ESVA storage solutions. Automated storage tiering can generate significant advant... Download white paper

Read more White Papers»

Related News

28 Sep 2015 | ICT

22 Sep 2015 | ICT

18 Sep 2015 | ICT

16 Sep 2015 | ICT

Read more News »
Related Web Exclusives

4 Dec 2014 | ICT

24 Feb 2014 | ICT

11 Feb 2013 | ICT

  • A look into the future

    Now that 2012 is nearly over, I guess it’s time to start looking at what’s coming down the track in 2013. Here are my top five predictions for th... Read more

4 Feb 2013 | ICT

Read more Web Exclusives»

Related Magazine Articles

Winter 2010/2011 | Disk/RAID/Tape/SSDs

Winter 2010/2011 | Data Centres

Winter 2010/2011 | Ethernet Storage

  • Saving time and money

    Following the acquisition of Double-Take Software, SNS Europe talks to Vision Solutions’ Chief Technology Officer, Alan Arnold, about how the two organ... Read more

October 2010 | Virtualization

Read more Magazine Articles»

Related Supplements

1 Feb 2009 | Virtualization

IT Professionals’ Guide to a Smarter Storage Environment: Solutions for Managing Data Growth and Controlling Costs

The storage landscape continues to evolve. Faced with such an array of storage ideas and options, how does one begin to make sense of such complexity?

Click here to learn more »

1 Feb 2009 | SAN/NAS

Networked Enterprise Storage Solutions for Business Partners

Avnet Technology Solutions (via acquisitions) helped the Fibre Channel Industry Association (FCIA) Europe put storage networking technology on the map, across Europe, more than 10 years ago. Move forward to the present day and the FCIA Europe has ?evolved? into the Storage Networking Industry Association (SNIA) Europe.

Click here to learn more »

Read more Supplements »


Latest IT jobs from leading companies.


Click here for full listings»